At Hector, food is about the pleasure of coming together, sharing, and enjoying a generous chicken dish that balances quality and indulgence. Conviviality, generosity, and tradition are the core values embodied by the brand, translated here into a visual language that feels authentic, welcoming, and familiar, making every guest feel at home.

 

The project covered the entire brand, including staff uniforms, packaging design, menu board screen layouts, custom dishware, restaurant signage, and a wide range of graphic materials. Each element was designed to strengthen brand recognition and create a consistent, appealing customer experience across all touchpoints.

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Photography: Nina Rodriguez & team